Network Protection Design and Research on GraphSAGE Algorithm forBuilding Enterprise Customer Profile and Precision Marketing Capability

Abstract

In the era of economic globalization and market integration, enterprises are facing more customer groups and opportunities. How to accurately grasp the information of customer profiles, carry out precise marketing activities and ensure the security of enterprise data has become an important issue for enterprises.GraphSAGE algorithm can be used for data processing through the sampling and aggregation of graph data, and it shows great potential in constructing customer profiles and accurately improving the ability of enterprise marketing. The article firstly describes the information about graph neural networks, and then briefly summarizes the principle and advantages of the GraphSAGE algorithm. Then, it describes the role of GraphSAGE algorithm in constructing enterprise customer profiles and the specific ways to protect the information of customer profiles. In addition, the article also discusses the role of GraphSAGE algorithm in enhancing enterprise precision marketing capability. In terms of network protection to enhance enterprise marketing capability, GraphSAGE algorithm can improve the security of customer portrait data by training models, timely discovering potential malicious attacks and abnormal behaviors. Finally, this paper summarizes the role and value of GraphSAGE algorithm in constructing enterprise customer portrait, improving enterprise marketing ability and network protection, and looks forward to the trend that this algorithm can realize smarter data protection by combining with other cutting-edge computer technologies in the era of big data. This paper provides some theoretical references for enterprises to utilize GraphSAGE algorithm to build enterprise customer image, improve marketing ability and strengthen network security protection.